Version: 1.0 | Date: April 2, 2025 

Policy Effective Date: April 4, 2025 

1. Introduction 

At Gifftid, we are committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with applicable data protection laws. These include the UK General Data Protection Regulation (UK GDPR), the European Union General Data Protection Regulation (EU GDPR), the California Consumer Privacy Act (CCPA), the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada, and other relevant global regulations such as the Protection of Personal Information Act (POPIA) in South Africa and data protection laws in other jurisdictions where we operate. 

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us. 

2. Who We Are 

Gifftid Ltd. is a UK-based company specializing in AI-powered solutions for innovation and impact measurement. Our services are designed for businesses, organizations, and innovation ecosystems worldwide. 

For any questions about this Privacy Policy or our data practices, contact us at: Email: ram.soyao@gifftid.com 

Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

3. What Data We Collect 

We may collect the following types of personal data: 

● Identification Information: Name, job title, organization, and contact details (email, phone number, business address). 

● Technical Information: IP address, browser type, device information, and usage data from our website or platform. 

● Communication Data: Records of interactions, emails, and support requests. 

● Marketing Preferences: Opt-in preferences and engagement with marketing communications. 

● Other Information: Any data you voluntarily provide when using our services. 

4. How We Collect Your Data 

We collect data through: 

● Direct Interactions: When you contact us, subscribe to updates, or use our services. 

● Automated Technologies: Cookies and analytics tracking on our website. ● Third Parties or Publicly Available Sources: Professional directories, LinkedIn, and partnerships. 

5. How We Use Your Data 

We process personal data for the following purposes: 

● Service Provision: Delivering, managing, and improving our solutions. ● Communication: Responding to inquiries, providing support, and sending essential service updates. 

● Marketing & Outreach: Sending relevant information about Gifftid’s innovations, if you have opted in or if we have a legitimate business interest.

● Compliance & Security: Preventing fraud, ensuring compliance with legal obligations, and protecting our systems. 

6. Automated Decision-Making & AI 

We may use automated systems, including AI algorithms, to provide personalized recommendations, impact analysis, or matchmaking services between SMEs and investors. These systems may analyze your data to assess compatibility, impact readiness, or market fit. No decisions with legal or significant effects are made solely through automated processing without human intervention. You may request a human review of such decisions by contacting us. 

7. Children’s Data 

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with data, please contact us to have it deleted. 

8. Legal Basis for Processing 

Under UK GDPR, EU GDPR, CCPA, PIPEDA, POPIA, and other applicable laws, our processing activities are based on: 

● Consent: When you opt into marketing communications. 

● Legitimate Interests: Contacting professionals in relevant sectors about innovations. 

● Contractual Necessity: Providing services you requested. ● Legal Compliance: Meeting regulatory obligations.

9. Your Rights Under Global Privacy Laws 

Depending on your location, you may have the right to: 

● Access: Request a copy of your personal data. 

● Correction: Request correction of inaccurate data. 

● Erasure: Request deletion of your data where applicable. ● Objection: Object to processing for marketing or legitimate interests. ● Restriction: Request a limitation on data processing. 

● Portability: Receive your data in a structured format. 

● Withdraw Consent: If processing is based on consent, you can withdraw it anytime. 

● CCPA Rights (California Residents): Right to opt out of data sales (we do not sell data) and request deletion. 

● PIPEDA Rights (Canada): Right to access and correct personal information. 

● POPIA Rights (South Africa): Right to be informed of data processing, request correction or deletion, and object to processing. 

To exercise your rights, please contact us at ram.soyao@gifftid.com. 

10. Data Subject Request Handling Timeframes 

We aim to respond to all legitimate requests within one month. If the request is complex or there are multiple requests, it may take longer. We will notify you and keep you updated. 

11. Data Sharing & Third Parties 

We do not sell personal data. However, we may share it with: 

● Service Providers: Hosting, email, analytics, and other technical providers. 

● Business Partners: Collaborators where relevant. 

● Regulatory Authorities: If required by law or necessary for compliance.

12. International Data Transfers 

We may transfer personal data outside the UK, EU, USA, Canada, South Africa, or other regions. Where applicable, we use standard contractual clauses (SCCs), adequacy decisions, or other safeguards to protect data transfers. 

13. Data Retention 

We retain personal data only as long as necessary for the purposes stated in this policy or to comply with legal obligations. 

14. Security of Your Data 

We implement appropriate technical and organizational measures to protect personal data from unauthorized access, use, or disclosure. These include encryption, role-based access, secure data centers, and regular security audits. 

15. Data Breach Notification Process 

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify you and the relevant authorities following applicable data protection laws. 

16. Cookies & Tracking Technologies 

We use cookies to improve user experience and analyze website traffic. You can manage your cookie preferences through your browser settings.

17. Changes to This Privacy Policy 

We may update this policy periodically. Any changes will be posted on our website with the updated date. 

18. Contact Us 

Email: ram.soyao@gifftid.com 

Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ